Our Story

Our History

Manhattan Toy creates inspired toys for early childhood, focusing on the joy of everyday play. We believe play is essential for a child's cognitive, emotional, and social development. At Manhattan Toy, imagination is the most powerful tool for play.

Our Products

As pioneers of developmental play, we design toys that provide the right challenges at the right times. Our award-winning portfolio of 500+ products is available in stores and online worldwide, including exclusive items at Target, Harrods UK, Barnes & Noble, and Anthropologie.

Design Matters

Our creative team puts thought, care, and trend research into every toy, ensuring they offer play value and visual appeal. We cultivate close relationships with production partners in China, Vietnam, and Thailand, who are certified by the International Council of Toy Industries (ICTI).

Safety Matters

Our toys undergo rigorous testing to meet international safety standards, including CPSIA, ASTM F963, EN71, and Canada’s safety regulations. Learn more about our safety and sustainability efforts on our Social Responsibility page.