Is It Fun? Is It Safe? Is It IRRESISTABLE?!!
At Manhattan Toy, we take JOY in making playthings for kids! Our wish is to make toys that become childhood favorites. Take a visual tour with us to see how our newest baby collection is coming to life! WHERE TO START? Everything begins with trend research. We travel the world in search of inspiration - store visits in Copenhagen, Amsterdam, Tokyo - trade shows in London, Paris, New York - along with trend forecasts and web research. This helps us to develop our unique vision.
CHARACTER DEVELOPMENT We chose our animals - a bear, lion, monkey and elephant. 
Now they each need a personality. Our talented illustrator sketched some ideas. 
STYLE GUIDE A style board was created for each of our characters. This provides color & pattern direction based on our trend research. 
WHAT TO MAKE? The entire team has a thorough understanding of a baby’s developmental stages. Since this collection will be for 0+, every item must meet the STRICTEST safety standards and have FUN developmental features that will engage baby. A bored baby is not a happy baby!
PUTTING IT ALL TOGETHER The next step is to create digital illustrations that bring all the elements together - trend, character, pattern & palette, formats. 
FIRST SAMPLES ARE HERE!!!
Nothing causes more excitement in the design studio than a box of new samples!! But... are they IRRESISTABLE? Do you think so?
CHARACTER DEVELOPMENT We chose our animals - a bear, lion, monkey and elephant. Now they each need a personality. Our talented illustrator sketched some ideas. STYLE GUIDE A style board was created for each of our characters. This provides color & pattern direction based on our trend research. WHAT TO MAKE? The entire team has a thorough understanding of a baby’s developmental stages. Since this collection will be for 0+, every item must meet the STRICTEST safety standards and have FUN developmental features that will engage baby. A bored baby is not a happy baby!PUTTING IT ALL TOGETHER The next step is to create digital illustrations that bring all the elements together - trend, character, pattern & palette, formats. FIRST SAMPLES ARE HERE!!! Nothing causes more excitement in the design studio than a box of new samples!! But... are they IRRESISTABLE? Do you think so?
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