Love, Stella™
Soft, huggable dolls and accessories that inspire friendship, imagination, and social-emotional growth.
Wimmer™
High-contrast toys that are designed to support baby's visual, physical, and cognitive growth.
Early pioneers of developmental play.
Baby
A trusted source of imaginative toys for babies and toddlers since 1979.
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More than a toy.
Toys designed to be tools for fostering development, and inspiring imagination.
Welcome to imaginative doll play.
The only soft doll your toddler needs. Perfectly sized, comes with a hallmark magnetic pacifier, and is machine washable.
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