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Shop by Age

Shop by Age icon for ages 0-12 months featuring playful and colorful illustrations.
0-12 Months
Shop by Age icon for ages 1-3 years with vibrant and fun design elements.
1-3 Years
Shop by Age icon for ages 3-5 years showcasing dynamic and engaging graphics.
3-5 Years

Play Talk

Your go-to source for creative play ideas, parenting tips, and the latest in imaginative toys that spark joy and learning.

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17 Style Upgrades to Transform your Kids’ Room
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Organizing Your Playroom
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The Importance of Play
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Your Guide to Tummy Time for the First 6 Months
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4 Tips to Creating a Space for Imaginative Playtime Learning
4 Tips to Creating a Space for Imaginative Playtime Learning
May 31, 2024

Early pioneers of developmental play.

A trusted source of imaginative toys for babies and toddlers since 1979.

Colorful assortment of toys including blocks, balls, and vehicles on a white background.

More than a toy.

They’re tools for fostering development, and inspiring imagination.

Shop Infant Toys

Welcome to imaginative doll play.

The only soft doll your toddler needs. Perfectly sized, comes with a hallmark magnetic pacifier, and is machine washable.
Shop Love, Stella Collection

Feed their curiosity.

Play centers and musical toys bursting with playful activities to capture their attention and encourage open-ended play.
Shop Activity Centers
Colorful tree-shaped activity table for toddlers with beads, tracks, and various interactive elements on a yellow background.

95% of reviewed products rated 4★ and above!

★★★★★

My granddaughter loves her Wee Baby Stella! She plays with it for hours. The potty is her favorite accessory.

Deborah
NJ
★★★★★

My son loves the Diego Dino musical toy! It's adorable and has a xylophone and a maraca tail.

Criss21
Bronx
★★★★★

My 8-month-old son loves this colorful llama soft book. It squeaks and has a crinkly rainbow.

Jackie
CT
★★★★★

This soft photo book is perfect for helping babies recognize family members.

Debbie
★★★★★

I love the adorable Baby Stella dolls! They are so soft and the magnetic mouth and pacifier are a great feature.

Lizzie

As Seen In

PopSugar logo in black text on a white background.
Motherly logo featuring stylized text in black on a white background.
Black and white Parents logo with black text on white background.
Toddler in overalls playing with a colorful stacking toy in a nursery.

@adrianasinke

Baby smiling and holding a doll while being gently supported by an adult hand.

@jocelynforgerson

Baby in a blue romper with a large white bow, surrounded by colorful toys on a floral-patterned mat.

@mamas.little.village